5 Reasons Why Every Business Needs an Updated Website

A website can make or break your business fast, which creates high stakes. An accessible, impressive, and detailed site draws in engaged visitors and encourages them to become returning clients. On the other hand, a poorly created website can drive away vital internet traffic. This can potentially hurt the sales and reputation of your business. Let’s face it: websites truly matter to any business – big or small.  That’s the main reason why every business needs an updated website.

In addition, the internet constantly changes. Shouldn’t your website follow suit? A fresh, updated website makes for a more positive user experience, meaning better search engine optimization and organic searches. That can make a huge impact on the growth and success of your business! To learn more, keep reading. We’ll go over the top 5 reasons why every business needs an updated website.

Why Every Business Needs an Updated Website

1. Your Website Should Reflect Your Brand

Because your website is a direct component of your business’ brand, it should flow perfectly with who you are, what you offer, and what type of clients you want to attract. If you’ve decided to rebrand, offer new products and services, or even changed your clientele preference, your website needs to align to your brand like a mirror.

Save yourself time – and save internet users their time – by giving your site a well-earned update after each brand change. If you’ve added services, make sure they appear! It’s worth it for everyone.

2. Your Website Should Engage With Current Trends

Design styles and aesthetic preferences are always evolving. For that reason, what was popular three or four years ago may not be popular today. One of the first things internet users look at on a website’s homepage is an overall design aesthetic. Unfortunately, an outdated look sticks out like a sore thumb. An old design can give your audience the impression that your site isn’t active, regularly improved, or accurate anymore. Not only that, but an outdated website can also give your audience the impression that you’re not worth their time.

Remember, a credible business is a business that looks like it belongs in the current year. This comes down to even something as simple as your website aesthetic. Give your audience that extra push to trust your brand and stay on your site.

3. Your Website Should Use Current Technology

Web standards update each year, leaving you with countless opportunities to implement new tools and technologies into your website strategy. Keeping your site’s technologies up to date make for a better running, quicker, and more user-friendly website. For example, some website statistics, such as page speed, can be affected by an outdated theme. Reversing this effect is easy and rewarding to your website and any internet users that come across it. In other words, renewing the aesthetics of your website betters its outward image, also improving its inner workings.

4. Your Website Should Be Secure

Any website, new or old, can be hacked. It’s unfortunate and saddening to lose information and start from scratch. However, that doesn’t have to happen. Regularly updating your website significantly reduces its risk of catastrophic failure, whether it be a virus or hacker intrusion. That’s all thanks to new, easily applied online security tools.

An updated website will also include recent security features that keep it – and all of its information – safe. These features also protect the safety of users who are active on the website, keeping their devices hacking and virus-free. To be on the safe side, you need to update your website’s security features often, even if you don’t update the site itself.

5. Your Website Should Be Search Engine Optimization (SEO) Friendly

For SEO purposes, every website should be updated consistently. Search engines love fresh, new content. For that reason, every time you make an update, Google and other search engines receive a signal to “crawl” the pages of your website, taking in all your new information. The more your site gets crawled, the better its chances of rising in search engine rankings. Pairing updated content with a strikingly designed website leaves you with a high probability of getting increased SEO success. When your website appears higher in search engine results, it’s recognized by more internet users. This elevates your attractiveness to potential clients – and adds to your bank balance. It’s a win-win!

For help with a new website design or SEO content writing – and even a site audit to reveal what your most pressing needs are – call Interactive ID at (888) 623-1891 today or fill out our online form. We’d love to talk with you about how you can get found and get selected by more customers.