Discovering the Importance of Long-Tail Keywords

Many business owners don’t realize how useful long-tail keywords can be for their website’s search ranking. Long-tail keywords are a large (but not often used) part of SEO and incorporating this tool into your company’s SEO strategy can make all the difference when it comes to ranking high and pulling in revenue.

What are Long-Tail Keywords?

Long-tail keywords are search words that are slightly more specific and make up a lengthier phrase than the widely used short-tail keywords. Short-tail keywords are considered “megahits.” These words are extremely general and searched by millions of internet users. Because of the simplicity and overuse of these short-tail keywords, they’re extremely hard to rank well for. On the other hand, long-tail keywords are much easier to rank highly for, as their search volume is significantly lower than their short-tail counterpart.

Benefits of Long-Tail Keywords

Studies show that when internet users know what they want, they search with specifications. They’re not searching up a general short-tail keyword with no intention of making a purchase– instead, they’re looking up a long-tail keyword that will take them to the exact product or service they’re wanting to buy.

Long-tail Makes for Less Competition

Let’s face it, it may be easier to work with generic short-tail keywords, but the competition in ranking for those keywords can be brutal. By focusing your keyword selection on the specifics of your company and the services or products you provide, you’re setting yourself up for sales. Remember, long-tail keyword searchers know what they want – all you must do is lead them to your website.

Long-tail Gets More Authentic Traffic

With the right combination of business-specific keywords along with SEO-appeasing website content, you’ll have around the same amount of traffic as a website that ranks highly for one short-tail keyword. Remember, you can have all the website traffic in the world, but if internet users don’t have intentions of purchasing; you’ll be left without revenue. Users who search specifically have a buying mindset. Make sure your traffic is authentic and wanting to purchase by using long-tail keywords.

Using Long-Tail Keywords

There are a few steps you can take to maximize the element of long-tail keywords in your SEO strategy:

1. Do Your Research

Find popular short-tail keywords in your industry to avoid and find out how to spin them into specific long-tail keywords that are relevant to your company. SEO is a competition! Research helps you learn what to avoid and what is working for others.

2. Strategize Accordingly

Call us at Interactive ID to maximize your SEO strategy in order to rank high for long-tail keywords and maximize sales. We’ll work with you to create new ideas, tweak your strategy, and carry out new plans.

3. Make Your Content Match

If you’re taking advantage of new keywords, your website content will need to change in order to include them. In order to rank high, your website must be constant with your desired keywords. (Interactive ID can help with that, too.)